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Visualizing a pontoon boat redesign isn’t easy and making sure all the parts work together and fit on deck is more difficult online. DeckMate, owners of PontoonStuff.com, came to Nextpoint wanting to make customizing a pontoon simple and easy — without losing access to their extensive product catalog and customization options.
It’s important for us to understand our client’s business and their vision. Their goals become our goals as we strive to empower them with our expertise to overcome obstacles, both big and small.
PontoonStuff’s customers prefer doing their own work when possible. However, dealing with a product online can add new possibilities for error, leading to returns and delayed projects. DeckMate needed a tool to help users envision, design, and purchase their dream boat remodel without hassle or costly mistakes.
We worked closely with DeckMate to outline what their customers needed and the possibilities available within a web platform. After several concept iterations, we had a modular, drag and drop pontoon “Deck Designer” to help users fully visualize their new pontoon or remodel, while preserving a vast product catalog and multitude of customization options.
Knowing that Deck Mate plans to expand their product offerings, we built their app to accommodate growth. Since launch, we’ve added several new collections and products to the DeckDesigner and our agility allowed us to release a 2.0 version shortly thereafter. Planning for the future is an essential part of business and we take extra steps to keep our clients one step ahead of their competition and market.
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